New Leafs Logo

After a lot of hype, the Toronto Maple Leafs revealed a new logo:

toronto-maple-leafs-logo-for-2016-17

My reaction:

giphy

Expectation: I wanted to see something modern. Innovative. Fresh. Although change can be scary, I still wanted to see something brand new. I mean a lot of teams make disasters out of new logos (See the Edmonton Oilers’ third jersey circa 2003), but I was hoping for something sleek and sophisticated, like some of the more recent Team Canada re-dos (as a Canadian yes, I get bonus karma points for including Sidney Crosby into a post).

Reality: Um, I’ve seen this before. It’s not modern. And definitely not innovative. It’s basically a re-do of some of the vintage Leafs logos.

I mean, sure, the symbolism is great:

17 veins = 1917, the year the Leafs were created
13 veins = 13 Leafs Stanley Cups
31 points = Maple Leaf Gardens’ opening in 1931

I love that kinda stuff.

But other than that…no. It’s 2016. We should be looking forward, not backwards.

 

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