After a lot of hype, the Toronto Maple Leafs revealed a new logo:
Expectation: I wanted to see something modern. Innovative. Fresh. Although change can be scary, I still wanted to see something brand new. I mean a lot of teams make disasters out of new logos (See the Edmonton Oilers’ third jersey circa 2003), but I was hoping for something sleek and sophisticated, like some of the more recent Team Canada re-dos (as a Canadian yes, I get bonus karma points for including Sidney Crosby into a post).
Reality: Um, I’ve seen this before. It’s not modern. And definitely not innovative. It’s basically a re-do of some of the vintage Leafs logos.
I mean, sure, the symbolism is great:
17 veins = 1917, the year the Leafs were created
13 veins = 13 Leafs Stanley Cups
31 points = Maple Leaf Gardens’ opening in 1931
I love that kinda stuff.
But other than that…no. It’s 2016. We should be looking forward, not backwards.